Launch much?

So I have this site launch I’m working on. Maybe you heard me mention it.

Maybe it’s because I won’t shut up about it.

It’s the most exciting thing I’ve created since my son. That was a home birth, too. Then again… my wife did the heavy lifting on that project.

I was thinking about the fact that I’m really going to finish this and that I didn’t just let it die on my hard drive a few weeks ago.

Why?

This has been the hardest month of the year for me. A speaking engagement, two major client projects, alpaca shearing, and my daughter’s Best Birthday Party Ever.

So why didn’t it die or get pushed?

There were no lofty motivational quotes involved. No Nike poster jargon taped above the bed. Tony Robbins did not camp out in our guest room.

I think I kinda know why. Maybe.

I’m just this dude, you know? I asked myself who the hell I am to put this thing into the world, do I really think I can help even one person with this thing?

All these thoughts I have of “somebody already did this better,” or “people won’t laugh at me (in this case that would be bad)” have come and gone. Now there’s only the fact that I promised to get this thing online and I have to do it.

And that’s it.

I started talking about it to people before I had notes on paper. Then I emailed notes and got feedback (thanks, man!).

Then I jumped off a cliff and told my subscribers.

Then I put up a “coming soon” site, swallowed very hard, and let people know about it.

So at this point I have two choices:

1. Drop it and let people think I’m a total flake.

2. Get it done and see if it flies.

By now you can guess that I’m opting for number one.

I didn’t know it would be this much work. I didn’t know it would be this much fun. I didn’t know I could make it so funny and weird and still informational.

So now I’m just massively curious to see how it all comes out. There’s motivation for you.