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My name is David. Or Mr. Pants, if your prefer.

I create rockin' illustration for your unique situation.

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Author Archives: sparkyfirepants

A pirate looks at 40

Grandpa is too nice to say he hates us

A while back I was at one of those restaurants where they surprise somebody in the party with a cake and that funeral dirge we like to call the Happy Birthday song. I saw an old dude, probably in his 70s or 80s, getting the royal, um, treatment. As the paid-to-be-chipper-but-need-acting-lessons waitstaff sang and clapped while his grandkids tried to look attentive, I could see the look in his eyes. I despise these people. And what is this, a tiny $25 cake that I could use as a suppository? If I could still bend my knees I would have already climbed out the bathroom window.

I’ve been on both the receiving and delivering end of this quaint American dining tradition. It’s excrutiating for both sides. Why do we do it?

Wait. Am I old yet? How about now? Wait… now?

When I was a teen, I carried around a list of Stuff I Want to Accomplish Before I’m Old. At the time, old meant 25. I  must have got the idea from adults who coyly told waiters they were 25 when clearly they were… older. Wink wink. Creep me out. So 25 must be at the threshold of senior living, right?

Anyway, the list I carried around was fairly ambitious and for several years I worried that I wouldn’t do it all. The interesting thing was that my concept of “old” kept changing. Plus, I kept adding to the list.

So I have no idea where I am now.

I’m sure I’ve checked everything off my original list, but now there’s new stuff and on September 21st I’ll be 40. I’m starting to see how this works. Check. New stuff. Check check. New stuff. I have nothing to prove anymore, so the list itself has become a quaint old tradition like restaurant sing-alongs. This is silly. Where’s the bathroom?

So I’m 40. Big Whoop. Uh, right?

I’ve never really shouted about my birthday milestones. I also haven’t lied about my age since I could legally buy beer and I don’t think I’ll start now. It’s kind of weird, actually. I don’t feel any different than I did 20 years ago but this big milestone number creeped up on me. Huh. It seems appropriate to look back for a moment, but more so it seems essential to realize that I have at least another 40 ahead of me. I mean, wow. What will I do with all that time? Have I seen every episode of Alias? I still haven’t become fluent in Klingon. Where did I put that book of yo-yo tricks?

I’m sure I’ll come up with something to occupy my years.

No, really, This birthday gift is for you

I was trying to think of a way to give out presents to celebrate my birthday, but it always morphs into this largely scaled enterprise involving Monaco, a cruise ship, and the entire Ocean’s 11 team. One day. For now, I’ll offer what I can without risking my knees being broken.

I’m in the middle of drastically altering my entire business model. Thanks to the Lift Off crew and some very heavy strategizing, I have a crystal clear vision of where the Firepants train is headed. More on that later. For the time being, know that I will keep helping my favorite clients and welcoming new clients on board. So you either are one or you can be. Happy Birthday.

To that end, I would like to offer you 20% off any of my Super Sparky service packages for the entire month of September. Specifically, if you put down a deposit on a package before October 1st, you’ll get a 20% discount. It doesn’t matter if we start the work in December or January, you’ll get the full deal. We can start as early as October 1st (I’m booked solid for September). Personally, my favorite is the Super Sparky Idea Generation package. It’s the best value and it’s a helluva lot of fun for me. But don’t let me tell you what you need, just check ‘em out yourself.

If the packages don’t sound exactly like your project, don’t worry. They’re a great place to start, but we’ll figure it out. You’ll still get your 20%.

So Happy Birthday to you. Well, really to me, but you get to open the gift. Clap with me! Happy happy happy happy happy happy…

botpreneur #10: don’t they know who i am?

botpreneur #10

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botpreneur by Sparky Firepants is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.

botpreneur #9: Who’s in charge here, anyway?

botpreneur #9

Based on an idea by Kelly Parkinson (@copylicious). Send in your idea and maybe I’ll use it. Or not. Either way, you’ll get to use your email again. Yay!

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botpreneur by Sparky Firepants is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.

Ask a Designer and you shall receive. Just don’t ask weekly.

A while back I mentioned starting a series of calls specifically for small business owners who need help with their design projects. I also mentioned that I would host them on a weekly basis.

I am also certifiably insane. Weekly? Was I serious? Seriously serious?

Let’s just say that with my current client load and internal projects, a weekly call was quite ambitious.

So I switched it to monthly and we’ll pretend this never happened, okay? Thanks.

I have to tell you, the first call was fantastic. Not only did Rachael and I answer very specific questions about ebook formatting and drop shadows, we managed to liven the place up by discussing mullets. It was everything I had hoped for and then some. Although we only had a small group of listeners, we played it like it was Wembley Stadium. I’m pretty sure Sting and Bob Geldof were on the call, too. Sorry you missed it. If you missed it, that is. If so, you can still download the 45-minute audio for only $9. If you’re on the call, you listen free. That’s all the math I can handle today.

The next call will be in September. It’s my fortune to be surrounded by talented professional designers who are smarter than I am. So in September I’ll be bringing Tzaddi Gordon, maven of kick-ass websites on board. We’ll talk about… well… we’ll talk about…

Oh. Right. You need to send in your questions.

If you’re already signed up to get the call info, just reply to any of the emails you get and ask your question. If you’re not signed up (it’s free), you’ll miss the wisdom. So sign up. I’ll hear you there.

Where’s the hurry, Murray? What’s with the race to create your branded visuals?

Do you like sandwiches? I do. My death row meal would likely involve a sandwich of some kind. Not that I’m worried about making it easy on the prison kitchen, I just really, really like a good sammy.

Sandwiches are easy. My toddler could make a sandwich if we gave him all the ingredients. There’s a simple order to making a sandwich:

  1. Spread the peanut butter
  2. Slice the tomatoes
  3. Scramble an egg
  4. Open the bread
  5. Slap it all together
  6. Serve
  7. Think about what kind of sandwich you want

Huh? This makes no sense whatsoever. Though it’s a great recipe for Disaster Sandwich. Interestingly, many new business people kick things off with a Disaster Sandwich. Why do they do that?

Create visuals, start business

Creating specialized graphics around a business is kind of like making a sandwich. It’s tons of fun. I should know, I do it on a regular basis. It’s so much fun that it’s often the first priority for new businesses. I totally get it. Every other business out there has a shiny logo and slick business cards. It must be vitally important to their success.

It’s not.

When you’re just hanging out your shingle, it makes sense that you want more than your name on it in plain Helvetica. It’s natural to get excited about creating this beautiful baby business (jeez, I would hope you’re excited). You have this vision that you want to convert to reality as soon as possible. I’m with ya. I get excited about that stuff, too.

Step back a sec. Let’s talk about Branding, baby. Let’s talk about You and Me.

Branding is not a logo. It’s not the graphics on your web site. Branding is the consistent way you deliver your products and services. It’s you. It’s how you relate to other people. It can take years to develop consistent branding.

That’s okay. Take your time. It’s not a race.

The more you work with clients or customers, the deeper feel you get for your brand.

Bread then peanut butter = Brand then visuals

Just like you wouldn’t build a sandwich without first asking yourself what kind of sandwich you’re hungry for, you shouldn’t create visuals without knowing your brand.

Once you’ve done this internal branding work, determining the look of your web site, logo, and business cards will actually be fun. Not to mention more effective and longer-lasting. You’ll also save a ton of cash, which I imagine is something you don’t have a lot of when you’re just starting out.

This is exactly why I created the Get Great Design Guide. It wasn’t so I could finance a home, that’s for sure. I have this branding conversation at least once a week. Clearly there’s confusion about what is branding and what is a logo. When to hire a designer and when to do it yourself. I don’t blame you. I see a lot of misinformation online and it almost confuses me, too (then I do one of those cartoon jowl-shimmies and clear my head). So before you spend $3,000 on a groovy set of graphics, please get informed.

When you slow down and take the time to create a strategy to develop your visuals, you will save money. There’s no hurry, Murray. You’re in this for the long haul, aren’t you?

botpreneur #8 – too nichey?

botpreneur #8

Hey. Got an idea for botpreneur? If you’re an entrepreneur, freelancer, small business human – whatever you call yourself – I’m listening. Send in your idea and maybe I’ll use it. Then you’ll be famous. Famouser. Worst case scenario you’ll embarrass yourself publicly like the time you got that piece of toilet paper stuck to your shoe and dragged it all over Starbucks. For the record, I was the only one who wasn’t whispering about you.

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botpreneur by Sparky Firepants is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.

I’ll never get it right!

At one time or another, we’ve all been here. I’ve been here several times this week and it’s only Tuesday. Oh, those kooky creatives.

Which idea is the right one?

Ideas are cheap. My father used to say if he had a dime for every idea he’s had, well… you get the picture. And therein lies the problem.

The ideas themselves are worth very little or nothing. The idea markets in our brains are saturated. We couldn’t give them away unless we pair them with a $25 Starbucks card.

©2010 Sparky Firepants Images

Chances are, you were on Twitter or reading someone else’s blog before you came here (and thanks for coming, by the way). In that time online, you probably generated a handful of ideas about everything from creating a membership site to improving your vacuum cleaner.

It’s not that the ideas are inherently bad. It’s just that they may not be the right ideas for the people you’re trying to help. I’ll give you an example from my own idea street fair. Grab an elephant ear and consider:

Havi makes a monster coloring book. This is an awesome idea. Her people love it. They find it useful.

The way my mind works, I see monster coloring book and immediately think, “Wow. How cool would that be? I could create a coloring book. I am an artist, after all. People would buy a coloring book –”

Wait. Stop. Let’s view the instant replay.

“Wow. How cool would that be? I could create a coloring book.”<— BAM! Right there. Look at that.

Idea.

Aside from the fact that I refuse to repurpose someone else’s thing to line my PayPal account with cash, the million-dollar idea question is will I actually be helping my clients with a coloring book?

As it turns out, no.

Even if your ideas are 100% handmade originals, that question is the most important one you could ask. Will you actually be helping people with your idea or is it just a fun distraction?

That’s they key. Separating the distraction from the useful.

Did I just drop a stink bomb in the middle of your idea market? Do I make idea generation sound like preparing your taxes? Maybe I did. I’m okay with that.

There’s not only nothing wrong with generating hatfuls of ideas and juggling them around, it’s actually necessary to our growth as human beings. Hey, I’m doing it now while writing this post. At some point we’re going to want to pick one of those ideas and actually do something with it. What’s your hurry, Murray? Sit down for a few minutes and take a long look at this idea. Ask that magical question I repeated twice already.

It may turn out that you decide to chuck the idea. That’s okay – as long as you’re not chucking it because you think you can’t. This isn’t about can or can’t, this is about should.

I’m challenging myself to chuck more ideas than I work on. It’s not easy. If I had a dime for every idea I’ve chucked…

botpreneur #7

botpreneur #7

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botpreneur by Sparky Firepants is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.

A very serious business conference.

This past weekend I attended a business-building event configured to foster conventional business thinking in a controlled environment of serious-minded individuals who…

Oh crap. I just can’t write that drivel for long without major brain cramp.

Lift Off Retreat. Frikkin’ amazing group of crazy-smart-caring-genius-creative people. I’ll write more about this later, but I had to share my extreme joy at the chance to work with these amazing people. “You rock” doesn’t nearly cover it.

Eternal gratitude to Pam Slim and Charlie Gilkey for bringing us together.