Enthusiasm or go home

See that kid in the photo? This is my son. He’s two.

What do you notice about his face? Is it maybe unbridled enthusiasm and joy for the thing he’s doing?

Of course it is.

This is the quality you need to have about your thing to create great images for it. Nothing less.

The best people I’ve worked with, the best work I’ve done were possible because of this level of enthusiasm.

If it’s not there, it’s not fun. It doesn’t turn out well. It’s not worth doing.

And I won’t.

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My name is David:

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