I just read this today from Sarah Neuburger at The Small Object:
“…it’s not just about getting that cute stamp. When you buy handmade directly from an individual, you are investing in me. And not just in me, but in my products, in my ideas and in my own well-being. When you buy something from me, you just gave me a double high five. We just connected and shook hands like mad. Seriously, it’s the most wonderful feeling to go buy groceries and know that I am buying groceries this week thanks to the support of Anna, Todd, Margaret and a boutique store in Australia. They made it possible. It is truly the most beautiful experience.”
Sarah gets it.
She gets that the difference between floundering or being successful in a creative business is not just about technical skill level.
It’s not just about how cheaply and quickly you can output graphics or web pages or fluffy hats.
[...] I wrote a little something about feelings here. Same thing. [...]