Category Archives: Entrepreneurship

How many t-shirts do I need?

How many shirts do you buy for your event? As an apparel brand, how many t-shirts should you add to your inventory? Even if you know the total amount of shirts you want, how many mediums do you need? How many larges?

Every person who gets t-shirts printed has to ask these questions. At some point, every person who has had t-shirts printed has gone into a fuzzy-headed stupor over how to figure it out. There are so many variables, how can you know what’s the right number?

Because every need is different, there’s no “right” answer. It depends on a couple of factors:

Your Audience: Who do you imagine will be buying your shirts? Skinny girls in their 20s, or large men in their 60s? It’s very likely you wouldn’t want to order any XS women’s fitted with “Old Guys Rule” on them. Narrowing it down this way gives you some clues.

Experience: If you’ve sold shirts before, look at your sales and see what was left over. It’s likely that you can order fewer of those styles, sizes or designs next time. Or none. But that would be sad, so let’s imagine that you sold out! Yay! High-fiving you.

What if you have no experience? It can be a bit of a crap shoot. However, as far as sizes go, I can tell you that a good starting point size breakdown is to order roughly 15% of smaller sizes, 35% medium, 35% large sizes and 15% bigger sizes (like XL and 2XL). Once you have some sales going, you can see what breakdown works best for your particular brand.

To help you even further, we have a handy t-shirt breakdown calculator that you can use anytime. It’s an Excel spreadsheet that’s 100% free to download. If Excel isn’t your thing, you can easily import it into Apple Pages or Google Sheets. It works the same way.

Give it a whirl right here —-> T-shirt Breakdown Calculator

How Your T-shirts Get Printed: Apparel and Fabric

Thanks for joining the lessons already in progress. In case you skimmed the title, this is Lesson 3: Apparel & Fabric.  If you missed the first one, How Your T-shirts Get Printed: The Basics, you can read that and come back here. And hey, you’re skimming?!? Every word I write has enormous weight and power,… Continue Reading

#IMakeaLiving • Live Printing and Small Business Group Therapy

Hey Kids, it’s time for another live printing extravaganza! We are super excited to team up with Saul Colt and Freshbooks for their February #IMakeaLiving event. This month’s amazing panel includes Lisa Niver, Clint Schaff, Micki Krimmel, and Ralph Garman. If you own a small business, get yourself to this event! We will be printing… Continue Reading

T-shirt Marketing 101

T-shirts are one of the best ways to get your company’s name into the world. Probably the best. Of course I would say that, I’m a t-shirt person. If I were a billboard person, I might tell you to plaster your marketing message on Sunset Boulevard. But I’m a t-shirt expert so I’ll stick to that.… Continue Reading

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