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My name is David. Or Mr. Pants, if your prefer.

I create rockin' illustration for your unique situation.

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Category Archives: Sparky Firepants Says

Ask a Designer and you shall receive. Just don’t ask weekly.

A while back I mentioned starting a series of calls specifically for small business owners who need help with their design projects. I also mentioned that I would host them on a weekly basis.

I am also certifiably insane. Weekly? Was I serious? Seriously serious?

Let’s just say that with my current client load and internal projects, a weekly call was quite ambitious.

So I switched it to monthly and we’ll pretend this never happened, okay? Thanks.

I have to tell you, the first call was fantastic. Not only did Rachael and I answer very specific questions about ebook formatting and drop shadows, we managed to liven the place up by discussing mullets. It was everything I had hoped for and then some. Although we only had a small group of listeners, we played it like it was Wembley Stadium. I’m pretty sure Sting and Bob Geldof were on the call, too. Sorry you missed it. If you missed it, that is. If so, you can still download the 45-minute audio for only $9. If you’re on the call, you listen free. That’s all the math I can handle today.

The next call will be in September. It’s my fortune to be surrounded by talented professional designers who are smarter than I am. So in September I’ll be bringing Tzaddi Gordon, maven of kick-ass websites on board. We’ll talk about… well… we’ll talk about…

Oh. Right. You need to send in your questions.

If you’re already signed up to get the call info, just reply to any of the emails you get and ask your question. If you’re not signed up (it’s free), you’ll miss the wisdom. So sign up. I’ll hear you there.

Where’s the hurry, Murray? What’s with the race to create your branded visuals?

Do you like sandwiches? I do. My death row meal would likely involve a sandwich of some kind. Not that I’m worried about making it easy on the prison kitchen, I just really, really like a good sammy.

Sandwiches are easy. My toddler could make a sandwich if we gave him all the ingredients. There’s a simple order to making a sandwich:

  1. Spread the peanut butter
  2. Slice the tomatoes
  3. Scramble an egg
  4. Open the bread
  5. Slap it all together
  6. Serve
  7. Think about what kind of sandwich you want

Huh? This makes no sense whatsoever. Though it’s a great recipe for Disaster Sandwich. Interestingly, many new business people kick things off with a Disaster Sandwich. Why do they do that?

Create visuals, start business

Creating specialized graphics around a business is kind of like making a sandwich. It’s tons of fun. I should know, I do it on a regular basis. It’s so much fun that it’s often the first priority for new businesses. I totally get it. Every other business out there has a shiny logo and slick business cards. It must be vitally important to their success.

It’s not.

When you’re just hanging out your shingle, it makes sense that you want more than your name on it in plain Helvetica. It’s natural to get excited about creating this beautiful baby business (jeez, I would hope you’re excited). You have this vision that you want to convert to reality as soon as possible. I’m with ya. I get excited about that stuff, too.

Step back a sec. Let’s talk about Branding, baby. Let’s talk about You and Me.

Branding is not a logo. It’s not the graphics on your web site. Branding is the consistent way you deliver your products and services. It’s you. It’s how you relate to other people. It can take years to develop consistent branding.

That’s okay. Take your time. It’s not a race.

The more you work with clients or customers, the deeper feel you get for your brand.

Bread then peanut butter = Brand then visuals

Just like you wouldn’t build a sandwich without first asking yourself what kind of sandwich you’re hungry for, you shouldn’t create visuals without knowing your brand.

Once you’ve done this internal branding work, determining the look of your web site, logo, and business cards will actually be fun. Not to mention more effective and longer-lasting. You’ll also save a ton of cash, which I imagine is something you don’t have a lot of when you’re just starting out.

This is exactly why I created the Get Great Design Guide. It wasn’t so I could finance a home, that’s for sure. I have this branding conversation at least once a week. Clearly there’s confusion about what is branding and what is a logo. When to hire a designer and when to do it yourself. I don’t blame you. I see a lot of misinformation online and it almost confuses me, too (then I do one of those cartoon jowl-shimmies and clear my head). So before you spend $3,000 on a groovy set of graphics, please get informed.

When you slow down and take the time to create a strategy to develop your visuals, you will save money. There’s no hurry, Murray. You’re in this for the long haul, aren’t you?

botpreneur #8 – too nichey?

botpreneur #8

Hey. Got an idea for botpreneur? If you’re an entrepreneur, freelancer, small business human – whatever you call yourself – I’m listening. Send in your idea and maybe I’ll use it. Then you’ll be famous. Famouser. Worst case scenario you’ll embarrass yourself publicly like the time you got that piece of toilet paper stuck to your shoe and dragged it all over Starbucks. For the record, I was the only one who wasn’t whispering about you.

Share this with people. Print it, email it, post it on your blog, put it on Twitter, use it in your free newsletter. Spread it on toast. Right or Ctrl-click to download the image here.

Get botpreneur in 100% cotton.

Creative Commons License
botpreneur by Sparky Firepants is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.

botpreneur #7

botpreneur #7

Share this with people. Print it, email it, post it on your blog, put it on Twitter, use it in your free newsletter. Spread it on toast. Right or Ctrl-click to download the image here.

Get botpreneur in 100% cotton.

Creative Commons License
botpreneur by Sparky Firepants is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.

Drop Shadows: the mullet of modern design

Remember this guy?

How about this guy?

I know you remember this guy.

What do they all have in common? They sported a mullet at one time or another. Now they don’t.

Why did mullets fall out of fashion? You might as well ponder the extinction of the zoot suit. I mean, those things were badass. Even Tom wore one. If I had an excuse to wear a zoot suit for just one occasion, I would. If I wasn’t bald, I would totally grow a mullet just for kicks.

But these would be novelties, worn for the sake of getting a reaction. If I wore a mullet as my regular hairstyle, I would have to be prepared for people filing me in a certain category whether I like it or not. It’s just how people work.

And it’s the same category-filing that occurs when a viewer comes to a web site and sees Comic Sans or heavy drop shadows. In an instant, any genius content is entangled in a mullet. The design looks dated, so before one word is read (if any), the content is filed and pre-judged as dated.

Drop Shadow Kills Image: News at 9

Is there some kind of Design Rule about using drop shadows? Hmm. There are lots of opinions, yes. As for some sort of legislation working its way through Congress, I could not find any.

So how do I know drop shadows are bad? Who am I to say? Am I the Drop Shadow Police?

Listen, go ahead. Use drop shadows. Make ‘em extra dark. Spread that shadow blur out so your image magically floats upon your web site and viewers are totally baffled by your briliance. How did he get his blog title to float in front of my screen like that? That’s amazing. It’s like I can just reach out and grab – OW!

Way back before the reverse mullet, I was Grand Lord of Drop Shadow. My Geocities site was festooned with floating buttons and headlines. My friends envied my drop shadow prowess.

Then something changed. Ross kissed Rachel and drop shadows suddenly became passé.

I can tell you that on the day I write this, in the Year of Our Lord 2010, using heavy drop shadows is seen as amateur. They look out of date. Mulletish. We can rail against the system, we can hang on to the party in the back, but these things happen.

We hate fads! We hate non-fads!

It’s not fair, I know. I hate it when the mass of society decides what’s hip and what’s mullet. My red Vans aren’t stylish (this year) yet I wear them regardless. So what’s the difference here?

It’s really about deciding what image you’re going to portray to the people who dig what you do. If those people appreciate All Things 90s and identify with you and your business in that way, then go ahead. Rock the mullet – er, drop shadow.

But if you want to look like you’re growing a business in this decade, drop the shadow. Unless you’re being ironic.

I’m a big advocate of designing stuff yourself when you need to. I think it’s awesome that you know how to use the drop shadow feature in Photoshop. Just remember that knowing how and knowing when can be the difference between rocking your own blog header and killing the first impression of your site.

Hey, these design rules can be confusing and at times contradictory. In ten years, people will wonder how anyone could think this was hot.

Psst! I am on your side. If you’re struggling with your own design, I’ll help you out. Ask anything you want and get non-judgmental yet amusing help.

What if you could ask a designer anything?

Can I use Microsoft Word to create my ebook? How?

How do you get those bookmarky things to work in your PDFs?

Should I buy Photoshop to make my blog header?

What do I need to draw my napkin doodles in the computer?

Why are designers so snarky about PowerPoint? I use PowerPoint, does that mean there’s something wrong with me?

You know what’s the most fun part of my job? Sure, there’s the whole illustrating narwhals spearing unicorns thing. I love that part. One of my favorites.

My other favorite is answering questions. I get a lot of them in my email and on Twitter. Sometimes I can get super distracted because I’m an answer geek. I love researching solutions. Thankfully I know a wee bit about design so I can answer some things without looking them up.

I love to do it. And I discovered something while tackling the email pile lately. Actually, a few things.

  • A lot of people like designing some stuff themselves. Even if they can afford to hire someone.
  • I know a lot more about PDFs than I thought I did.
  • When someone is doing it themselves, they don’t want to hear, “You should really hire someone for that.”
  • A lot of people just need one tiny piece to complete their learning curve.
  • I can write really long emails about PDFs.

Sometimes I’ll turn someone’s question into a blog post, but that doesn’t always work. It would just be me dragging a short answer out to 500 words. Still, I know that others would benefit from the answer, even a short one. So I decided it’s time to get all phone call-ey and host a series of free group calls.

I’ve joined a lot of group calls since I’ve been in business. I noticed that the more interesting ones aren’t “tele-seminars” or lecture calls, but some form of Q & A/discussions. So that’s what I’ll be hosting. I’ve called them… are you ready for the obvious… Ask a Designer! calls.

The calls are specifically for small business people who need help with one aspect of their design. Maybe it’s a web site banner, or formatting an ebook in Apple’s Pages with hyperlinks. Drawing a fish in Photoshop. Whatever – the questions aren’t mine, they’re yours. And they’ll be answered in plain language for non-designer people. No techno-jabber allowed without an explanation everyone can understand.

I’ll also be asking my designer friends to weigh in on a call now and then. If this sounds helpful or fun for you (like you’re hoping I’ll perform one of my 1,000 voices), I hope you’ll check it out. To get dates, times, and numbers, you need to make sure you’re signed up on my regular email list.

You can read more and sign up on the Ask a Designer! call page.

Join me, and together we will rule the galaxy. Of designing stuff, that is.

botpreneur #6

botpreneur #6

Share this with people. Please. Print it, email it, post it on your blog, put it on Twitter, use it in your free newsletter. Right or Ctrl-click to download the image here.

Creative Commons License
botpreneur by Sparky Firepants is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
Permissions beyond the scope of this license may be available at http://sparkyfirepants.com/talk-to-me.

The Pool and the Leap

I can’t count how many times I’ve stood at the edge of an unheated pool, hesitating. Arms crossed, I’ll watch the mirrored surface of the water, imagining myself leaping out, breaking the stillness, then diving down to touch the drain at the deep end.

As inviting as the water looks, I know it’s going to be chilly. If I leap, I’ll be really uncomfortable. I also know that if I walk myself in one step at a time, I’ll have plenty of time to decide that I can’t handle uncomfortable.

So I stand. I gaze. I consider. I psyche myself up.

I’ve done this often enough that I know I’ll get used to the water once I’m submerged long enough. In fact, I know that the exact opposite will happen when it’s time to get out. I won’t want to leave the warm bouyancy of my new happy place for the chilly breeze between me and my warm towel, a thousand miles away.

Knowing how this will play out and committing to the leap are at odds with each other.

So I stand. I gaze.

I think about the rewards the pool is offering. For an hour or so, I’ll be able to spin, tumble, sink, float, and move my body with more ease and grace than I can on land. I’ll submerge myself so the only sounds I hear are muffled splashes and the occasional ladder clang. I’ll feel strong and fit. Younger. Agile.

I think about how I’ll feel if I don’t swim. If I sit on a lounge chair and watch I won’t be cold, even momentarily. I’ll stay in the environment I’m used to, one that feels comfortable and easy. No stinging goosebumps. No shiver that stings my lungs.

I think about how I’ll feel when it’s time to leave. If I sit here, I’ll be no different. Nothing will have changed and I’ll be as secure and warm as I was when I arrived. If I swim, I’ll be changed. My body will be warm, cold, warm, cold, warm. I’ll be a different person than the one who arrived. There’s a feeling of power in challenging the comfortable. I’ll carry that feeling for the rest of the day.

Okay, stop. There’s no more analyzing here. There’s only a decision to be made. Leap or not?

Of course I leap. And I was right. The chill is shocking. It hurts. What the hell did I do that for? Then I recover. I swim. I adapt to my new place. I exploit it. I’m powerful.

When I get out it happens all over again. Then I’m toweled warm and dry, back to comfortable.

Afterwards I realize that I’ll be facing more chilly pools throughout the day. A new client I need to call. Being interviewed. Coming up with the right illustration out of nothing. Releasing a product. Investing my hard-earned cash in a business-building program or a web site overhaul.

In those moments when we plunge ourselves into the uncomfortable, we’re weakened. It’s only later that we discover how much stronger we’ve become by leaping.

The trick is to remember that while we stand on the edge of the pool.

botpreneur #5

botpreneur #5

Share this with people. Please. Print it, email it, post it on your blog, put it on Twitter, use it in your free newsletter. Right or Ctrl-click to download the image here.

Creative Commons License
botpreneur by Sparky Firepants is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
Permissions beyond the scope of this license may be available at http://sparkyfirepants.com/talk-to-me.

Acing Tough Talks

Acing Tough Talks Kit“Dude, you have the biggest zit on your forehead.”

“What?”

“Right. THERE. Huge. That is one seriously monstrous blackhead, man. So anyway, I’m pulling into the gas station and this girl in a convertible, she…”

I’ve had friends throughout my life who always seem to be able to say whatever they want whenever they want. No hand-wringing, gut-wrenching, agonize-for-hours-over-best-approaches mind jabber, just straightforward, shooting from the hip.

That’s not me.

Sure, I’ve had my share of confrontation. When I managed a graphic design firm, I had to talk to angry clients at a moment’s notice. I couldn’t exactly ask them for a few minutes to meditate while I thought of a response. I had to think on my feet and find the magic solution to their problem without coming unglued myself. With practice I graduated from sputtering “uh-uh-uh-uh” to exhibiting the calm confidence of Yoda.

Even though I got great at those talks, I’m still not one of those blustery dudes who seem to possess a carefree ability to have a tough talk and move on to the next thing. It’s not that I even want to be one of those blustery dudes. I just wish I didn’t have to run things through my head fifty bazillion times before facing a tough conversation.

It’s starting to dawn on me that having a small business means that I still need to have talks with people that aren’t exactly whimsically chatty. I didn’t escape that by leaving the corporate world and setting up my lemonade stand on this planet. And just because I sell lemonade create illustration doesn’t mean I have suddenly mastered difficult conversations. I checked inside the packet with my estimated tax payment vouchers and I didn’t see any material on it there, either.

When you have a communications problem, ask a communications expert

Sometimes things and people appear when you need them to. I’m not getting all The Secret on you, it’s just true. Enter Ashley Sinclair.

I first encountered Sinclair when she teamed up with ittybiz to do a series of calls about money (the appropriately-named Money Calls). When I listened to the calls I actually put down my stylus and stopped multitasking. If you don’t know about me already, my stylus is like another appendage. It was akin to taking off my arm and hiding it under a pillow while I actually paid attention to the calls.

Planet Internet is a pretty weird place. Through some series of odd connecty bits, we actually met and talked about working on a few things together. Namely, she would create some genius things and I would sprinkle them with Sparky Firepants dust.

When she showed me the materials for her first genius thing, I immediately said, “Hell, I need that.” So after creating the decorative bits for her Acing Tough Talks Kit, I bought it.

So I can read and I can listen. What’s missing here?

So I kinda had a tough talk in mind as I dived into the kit. Which was perfect, because otherwise I think the material would have wooshed past my head. I had a reason to learn this stuff.

In addition to a live group call with Sinclair, the kit included a PDF that led me through how to structure a difficult conversation, which differs from my usual approach in that I figure out what I want to say and then… wing it. Apparently there’s more to it than that.

So I read the PDF and I got it. The concepts aren’t hard to understand, it’s just stuff I’ve never considered doing.

I had scheduled a coaching call with her as part of the package, but frankly I wasn’t sure why. I couldn’t imagine what we might talk about if all the material was already in front of me.

I don’t know if this happens to you, but I tend to read something, grasp it, nod my head, and… promptly forget what I learned. So even though I had a mission, I sort of forgot how I was going to frame the tough talk I needed to have. Oops.

So on our call, I quickly figured out why Sinclair does what she does. She led me through setting up my difficult conversation without simply reading the PDF to me over the phone. That would have been disappointing, not to mention easy to see through. Rather, she helped me figure out where I needed extra help and adjusted to what I had a handle on. Plus, she walked me through that stuff I forgot so now it’s burned on my brain.

So… now I know what that coaching call was for.

Color me skeptical

I’m discovering that I have a low tolerance for woo-woo. It’s not that I’m not a spiritual kind of guy, I am. I have a soft spot for Eastern philosophy and I practice Zen meditation. When things get too New Agey and mystical, I get impatient. So when I hear about a coaching program or an online product that claims to help me deal with real human stuff, I go in skeptical. Assume I’m already there before I read anything.

Something I discovered through working with Sinclair is that she has a very caring, sensitive approach to communicating with people. She’s also blunt and practical as hell. Grounded. I like grounded. So I can handle a half-woo when it’s countered with real world intelligence.

I’m running a business here. I have little time for meandering, impractical methods of dealing with people. I need real help. Like, now.

It’s always a relief to find that you’re working on something you can support without numbing your gag reflex. I highly recommend the Acing Tough Talks Kit for other half-woo, practical, need-to-get-going-with-the-difficult-conversations-already business person.

You can get the kit here.

Superpants update 7-21-10: Sinclair has authorized me to offer my readers 35% off the kit. If you’re here, that’s you. That’s amazingly generous. Use the code Iknowsomeonespecial at checkout here.