Comments on: See Nick Design: Client Profile

By: Judy Murdoch

Judy Murdoch — Tue, 20 Oct 2009 22:04:35 +0000

Really enjoyed how you made your process visible designing the logo.
New logo is great. Allows the personality of the biz owner to come through & v unique.

Peace,
Judy

By: Designing the thing you love but didn’t know you wanted is an art. | Sparky Firepants: Art is Work

Wed, 29 Jul 2009 16:05:51 +0000

[...] Murdoch of Highly Contagious Marketing just commented on an older post where I detailed the creation of a client logo for one of my favorite clients, See Nick Design. I [...]

By: sparkyfirepants

sparkyfirepants — Wed, 29 Jul 2009 15:50:11 +0000

Thanks, Judy.

I think that’s one of the great opportunities in design; creating a logo that reflects the personality of the business. It means that you:

A. Need to get a feel for who the owner(s) really are
B. Understand who they are trying to reach in their business

This requires a lot of conversation and human interaction. This is why “bid sites” and crowd-sourcing are problematic.

You just can’t interact on a deep enough level to create the most appropriate and effective design.

Sure, you might hit a mark that the business owner sets by way of a brief paragraph of their needs, but that’s just production based on specs.

The true value of a designer or consultant is understanding a need beyond what the client asks for. Anything else is robot work.

By: Judy Murdoch

Judy Murdoch — Wed, 29 Jul 2009 00:21:54 +0000

Really enjoyed how you made your process visible designing the logo.
New logo is great. Allows the personality of the biz owner to come through & v unique.

Peace,
Judy

By: Elge Premeau

Elge Premeau — Tue, 11 Nov 2008 23:51:00 +0000

Great post David!

I’ve often wondered about the transition from online graphics to offline graphics and this was very helpful.