
I had an early meeting with one of my illustration clients at a local coffee shop. We’ve been working together for months on a few projects and meeting at this one place almost every time. Sometimes the meetings are short and to the point (“let’s change this,” “what if we do this?” “See ya.” See ya.”) and other times, like today, we end up chatting about our businesses, marketing, and personal projects.
Another client of mine works in a corporate environment but we connect on a non-corporate level throughout different projects we’ve worked on together. As projects move through various stages, our communication becomes more informal and jokes are traded easily.
Pondering my fortune to work with such easygoing people, I had a thought. The reason the projects I’ve been working on have been so successful and fun is because I’ve become friends with my clients through the process.
I don’t mean to say that we call each other before bedtime, chat about our love lives, or sign e-mails “BFF.” It’s just a friendly way of working together and getting projects completed without a ton of stress.
It doesn’t happen with every client. Just like when I meet someone new in a non-work situation we don’t always hit it off. The projects still get done, but they’re not as fulfilling as the ones I work on with friends.
The successful people I’ve observed and admired in the past have had this quality of being able to relate to co-workers and clients on an informal, friendly level. I believe that’s part of what made them successful. It’s as simple as this: you want to be around the contractor who seems relaxed, confident, easygoing. The stiff, formal ones make things feel very dire and difficult. See? Not a complex chemical formula there.
I had a boss who, as I moved into management, cautioned me (more of a stern warning) not to become too friendly with my staff. Huh? He wanted to take the rapport I’d built with these people and suddenly be “Manager Guy.” Mistakenly I took his direction and needless to say I wasn’t as effective as I could have been. Later on I gained enough confidence as a leader to go back to being myself, and it worked out fine. No mutinies or chronically disgruntled employees. It is possible to lead without fear.
Are you friends with your clients? How do you interact with potential clients? Do projects go smoothly for you with more on the way? Do you like working with the people who hire you or do you dread their very existence? Are you projects fun, even the difficult ones?
It’s an interesting dynamic to observe. If you can step outside yourself for a little bit and truly see how you come across, you may be surprised. I always am.
*illustration from “Road Trip with Rabbit and Squash” ©2007 David J. Billings
