Tag Archive: branding is only part of the story

What's in a name?

Almost every time I connect with someone new, they ask me, "How did you come up with a name like 'Sparky Firepants?'" Sometimes I even hear, "Wow. I wish I had thought of that." You know what? Sometimes I wish I hadn't used it. It's actually very personal, but I'll get to that. I enjoy the fact ...

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