Tag Archive: caribou revamps their brand

Why rebranding and a new logo won't fix it.

In the past few years, there’s been a spate of corporate rebranding and logo revising. Pizza Hut (oops, The Hut), KFC (what does that stand for again?), and Pepsi (does the new logo make it taste better?) come to mind. My twitter pal @myklroventine pointed out this article today about Caribou Coffee’s branding makeover. Here’s…