Right now I’m reading “Cheap: The High Cost of Discount Culture” by Ellen Ruppel Shell. I’m only into the second chapter, but she’s got me hooked. Fantastic side note: If you click on the title, the Amazon page shows the price as… discounted. Pure, unbleached irony right there. The book is mostly about retail and…
Tag Archive: cheap is as cheap does
How much should my design cost?
A lot. Great custom design should cost a lot. There’s a hilarious scene in Defending Your Life were Albert Brooks is picking up his new BMW. The salesman points out a shiny silver car and says, “Isn’t she a beauty?” They admire it for a moment and then he points to a smaller, lower-level BMW…