SOB stands for Successful Outstanding Blogger. Liz Strauss is the brilliant mind behind it.

If you visit the web site and look at the A-Z directory you'll discover (as I did) that I'm in some very good company. These people are just awesome at what they do; communicating, connecting, and sharing information with their readers and the entire interwebbery of cool people.

So when you see that little SOB badge in the sidebar over there, you know what it's all about.

Thank you, Liz! I hope I continue to live up to the SOB name.

Also, you should check out the excellent event that Liz has created called SOBCon. It's a biz school for bloggers and it looks very exciting.