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Entrepreneurship How

How much money can you make on T-Shirts?

If you’re selling t-shirts, you probably already know how to figure out your profit margins. It’s the simplest thing you can calculate, you just subtract the cost of the shirts from the selling price. Boom, there’s your profit. But wait! There’s more. Did you ever think about factoring in things like returns, credit card fees […]

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Design Entrepreneurship How marketing Screen Printing

What if you had a free guide that helped you sell more t-shirts?

A while back, I wrote a series of posts about how to get t-shirts printed. There were posts about apparel and fabric, different types of printing, what designs work best on different types of tees, really juicy stuff like that. Don’t go looking for them, they’re gone. I took them down (gasp!). Instead, I thought […]

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Entrepreneurship Screen Printing

How many t-shirts do I need?

How many shirts do you buy for your event? As an apparel brand, how many t-shirts should you add to your inventory? Even if you know the total amount of shirts you want, how many mediums do you need? How many larges? Every person who gets t-shirts printed has to ask these questions. At some […]

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Entrepreneurship t-shirt nonsense

How do I choose a t-shirt for my brand?

  Whether you’re just starting your apparel brand or you’ve been selling t-shirts for a while, one of the biggest challenges is choosing the right type of shirts to have printed. Unless you’re already immersed in the industry and have wholesale accounts with garment manufacturers, it can be super difficult to figure out the right […]

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Entrepreneurship marketing Thoughts

Is the vegan apparel market too full?

A few years ago, Jenni and I set up our t-shirt booth at a little vegan beer festival in Santa Monica called Vegan Oktoberfest. It was the first year for that event and the “little” festival turned out to be a major draw. We printed t-shirts live throughout the event and I don’t think we […]

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Entrepreneurship How marketing

T-shirt Marketing 101

T-shirts are one of the best ways to get your company’s name into the world. Probably the best. Of course I would say that, I’m a t-shirt person. If I were a billboard person, I might tell you to plaster your marketing message on Sunset Boulevard. But I’m a t-shirt expert so I’ll stick to that. […]