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Entrepreneurship How marketing

T-shirt Marketing 101

T-shirts are one of the best ways to get your company’s name into the world. Probably the best. I’m a t-shirt person, so I’m biased. If I were a billboard person, I might tell you to plaster your marketing message on Sunset Boulevard. But I’m a t-shirt expert, so I’ll stick to that. Besides having a built-in […]

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How Screen Printing

Water-based Ink Does Not Equal Earth-friendly: A Busted Myth

Sometimes you’ll find a screen printer who touts their enviro-friendliness by advertising, “We only use water-based inks!” Maybe you care about chemicals that go into our water supply, and maybe you don’t. For people who do care, this kind of claim really shouts out to you. “These are my people! They care about the Earth […]